How it works, start to finish

A customer searches. You show up. They reach out. You get one page a month that shows what happened. We do the rest.

How a stranger becomes a customer

Everything we do gets more people from step 1 to step 4. Each package opens more doors in step 2.

1

They search

"Plumber near me" on their phone, or they ask ChatGPT who's good in town.

2

They find you

Package 1
The regular Google results
Package 2 adds
The map at the top of Google
Answers from ChatGPT and other AI
Package 3 adds
The ad above everything else
3

They visit your site

It loads fast, shows your real work, and makes the next step obvious.

Every package
4

They reach out

A call, a booking, an order, or a quote request.

Every package
Then we count itWho found you, from where, how many reached out, and what each ad lead cost.
1
Package 1

A website that works for you

$99per month

Your website is your shop window. We build one that loads fast and makes it easy to reach you. Then we keep it running.

What you get

  • A new websiteFrom your current one or from scratch. Send photos, a logo, and reviews if you have them.
  • A call button on every pagePinned to the bottom of the screen on phones.
  • A request formFor quotes, bookings, or questions. It goes straight to your email. We never keep a copy.
  • Every request says how they found youGoogle Maps, search, an ad, ChatGPT, or your printed card. No cookies needed. If we can't tell, it says so.
  • Set up for Google and AI toolsClear page titles, your details in the format Google reads, and a site map.
  • Two small changes a monthNew hours, a photo swap, a price. Done within 5 business days.

What you do

Fill out one short form and send any photos you have. That's it.

  1. We build itIn your colors, with your real photos.
  2. We test it before anyone sees itOur sites score 99 to 100 out of 100 on a phone. Most local sites score between 20 and 50.
  3. We publish it on your domainYour email keeps working, and old links still land on the right page.
  4. We register it with GoogleSearch Console shows which searches you appear in and who clicks.
  5. We keep watchWe check that your site is up, secure, and the form works, and fix anything that breaks, usually before you notice.
Behind the scenes. You never log in to anything.
2
Package 2 · Everything in 1, plus

Get found on Google Maps

$399per month

When someone nearby searches, Google shows three businesses on a map first. Those three get most of the customers. We get you in and keep you there.

What you get

  • Your Google Maps listing, kept completeHours, services, photos, and the towns you serve.
  • More reviews, without the askingStorefronts get a tap-to-review stand for the counter. If you go to your customers, just forward us their email after a job and we send the review request for you.
  • Every review answeredWe thank every 4 and 5 star review. For 3 stars or lower, we send you a suggested reply, and you decide what to post.
  • Listed where people lookBing, Apple Maps, Yelp, and Yellow Pages, all with matching details.
  • Pages for your top services and townsLike "Drain cleaning in Naperville." Up to 5 included.
  • AI search checkEvery month we see if ChatGPT, Perplexity, and other AI tools recommend you.

Work from home? Your address stays private.

Google can show your service towns instead of your address. Nobody comes to your door.

What you do

Google asks every new listing to prove the business is real, usually a quick code by email or text, sometimes a short video. We walk you through it. After that, if you go to your customers, forward us their email after each job.

The review loop: you serve a customer, they get a review request, a new review appears, you move up on Google Maps, and more customers find you. The review loop You servea customer Customer gets areview request A new reviewon Google You move upon Google Maps More customersfind you
Reviews are the part of Google Maps ranking you can grow. We ask every customer for you, with no gifts for reviews and no screening out unhappy customers, which keeps you within Google's policy and the FTC's 2024 rule on reviews.
3
Package 3 · Everything in 2, plus

Be the first thing they see

$599per month + your ad budget

Ads put you above everyone else the moment someone searches. We track what happens after the click, so your ads get better every month.

What you get

  • We build and run your Google AdsOne campaign for your area, with up to 3 groups of services.
  • Tuned every monthWe cut searches that waste money and add ones that bring customers. You approve changes or say no.
  • Ads that learnWe track every call, booking, and quote request that comes from an ad, and use it to steer your ads toward the people who become customers.
  • You control the budgetPaid straight to Google on your card, never above your cap. We suggest $300 a month to start and never raise it without your OK.
  • Local onlyBy default Google also shows ads to people far away. We turn that off.

What you do

Create the Google Ads account on your card (we walk you through it), pick your monthly cap, and give us access. You always own the account.

The ads learning loop: your ad shows, someone nearby clicks, they call, book, or ask for a quote, we track it as a win, and your ads find more people like them. The ads learning loop gets smarter every month Your ad showsat the top Someone nearbyclicks it They call, book,or ask for a quote We track itas a win Your ads find morepeople like them
Most ads only tell Google who clicked, so Google finds more clickers. Ours tell Google who became a customer, so it finds more of those. This runs only for visitors who accept cookies, and never follows people around the internet.

The scoreboard

One page, emailed every month, on every package. No logins, no dashboards.

September Example numbers, not a forecast

People who reached out, by monthExample
9 12 14 17 20 23 Apr May Jun Jul Aug Sep
Saw you on Google Maps
412
Visited your website
188
Tapped your call button
14
Sent a request (quote or booking)
9
New Google reviews
4
Recommended by ChatGPT
Yes
Ad spend (paid to Google)
$300
Leads from ads
11
Cost per lead from ads
$27

How we know where each lead came from

SourceHow we count it
Google AdsCalls, bookings, and requests from ad clicks, plus what they cost.
Google MapsGoogle's listing numbers (views, calls, directions), plus visits from your listing link.
Google searchSearch Console shows your searches and clicks.
ChatGPT and other AIOur monthly check, plus visits from chatgpt.com and similar sites.
Every form requestThe email names the source the moment it lands.

We count taps on your site's call button, not every call. Someone who dials from memory won't show up. We keep counts, never names, and your customers' details go only to you.

The rules we work by

No setup feeA 3-month minimum, then month to month.
You own it allDomain, listing, reviews, and ad account stay in your name.
No meetingsOne page a month with our recommendations. You approve them or say no.
Easy to leaveKeep everything. Your site stays up 30 days while you move.

Several locations, more towns, or more campaigns? Ask about a custom plan. Not included: social media posts, Facebook and Instagram ads, online stores, and redesigns on request.

What the jargon means

Conversion
When a visitor calls, books, orders, or asks for a quote.
Conversion tracking ("pixel" or "tag")
The link between your site and Google Ads that reports each conversion, so the ads learn.
Google Business Profile
Your listing on Google Maps, and the box that shows when people search your name.
Service-area business
A business that goes to the customer. Google shows your towns, not your address.
Search Console
Google's free tool that shows which searches you appear in and how often people click.
Listings (citations)
Your name, phone, and address on sites like Bing, Apple Maps, and Yelp.
SEO
Showing up in the free Google results. Mostly a fast site, clear pages, and correct details.
AI search (AEO or GEO)
Showing up when people ask ChatGPT, Google's AI answers, or Perplexity for a recommendation.
Cookie consent
The small banner that asks visitors before any ad tracking runs.
Cost per lead
What the ads cost, divided by the calls and requests they brought in.

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